Seemingly small day-to-day expenses eat away at your wallet. During a fast-paced google design sprint, we dreamed up a platform for weekly challenges to train users to spend and save better.
The experience is designed to engage users in participatory weekly challenges. These challenges inspire to educate users on creative savings opportunities submitted by experts and the Cinch community. Our goal to build a bridge between younger, less financially complex users and the older, more financially complex target audience of the Cinch Advisor App.
Product Strategist, 2 Designers (My Role), Project Manager, Client Product Owner, 2 Client Designers, 2 Client Financial Analyst
To develop this concept we underwent a two-week design sprint. During this time, we refined the ask, developed a strategy, and created representative wireframes and mockups. These helped convey our solution for users to learn and practice financial strategies.
While using the Trainer App, users focus on making small, everyday spending changes. These changes add up over time and build the foundation for making more impactful financial changes. Over time, young users would become more financially complex where they'd naturally transition to the Cinch Advisor App.
01 Learning Through Experience
Users can privately and candidly discuss opportunities within the Cinch community. The entire Cinch community is partaking in the same weekly challenge while still being able to learn from past challenges.
02 Powering Financial Awareness
Keeping the conversation focused on one challenge per week allows users to feel a sense of community, and to educate themselves in new ways. The ability to customize posts lets users tailor their experience, providing an added sense of financial control and empowerment.
03 Empowering Change
At the end of each weekly challenge, users receive an email with featured posts, reminding them of what they've personally accomplished and motivating them through community stats.